Research Target Audience

In our short film we decided our target audience will be aimed at teenagers and adults from the age of 13 - 25. This will appeal more to boys than girls because they tend to watch films that have sense of humour and entertain them. There's more of a chance of a person who's not so religious to watch our opening scene than someone who's really religious because they may get offended or show scenes against their religion. In terms of social class, we need to find a suitable audience to target and in Tower Hamlet we have a lot of working class people who are in a diverse community.

Typically, age ranges break down as follows:
- Kids 5-11 and mums
- Teen 11-14
- Teen 13-16
- 17-21
- 18-24 and 18-34
- 25-54
- 54+
These age ranges are important. A movie that entertains a 5 year old is not going to appeal to a 14 year old. The 18-
24 and 18-34 range makes up the largest movie-going segment.